Nortel Buzzboard CategoriesThis morning while reading through the press clippings for Nortel, I ran across a new story in the Globe & Mail where Simon Avery focuses on the departure of Nortel CTO John Roese.
I found two things particularly interesting in the article. In the absence of an interview, Simon instead turned to John's comments on his blog, and specifically from his final blog post at Nortel. Second, Simon included commentary and quotes from you, the blog readers and commenters, and highlighted the "mixed" reaction so far.
I've known for a while that Nortel's blogs have a broad and diverse readership -- including customers, employees, stockholders, media and analysts. Blogs are frequently seen as a source for breaking news, rumors, and to get a pulse on sentiment -- but I have noticed that there generally seems to be an increasing acceptance of reader input and reaction as part of news coverage.
This has two benefits: it makes your voices more likely to be heard by the masses, and it makes it all the more important that companies like Nortel engage with readers in the active dialogue.
